Female Dating Strategy (FDS) offers a range of (often brutal, expletive-laden) advice to single women, designed to “[optimise] the female dating experience”. Among the six-point FDS mantras are “ruthlessly evaluate men”, “make him invest before sex” and “don’t split the bill”.
Its list of no-nos includes asking a man out (FDS believes women should not make the first move) and drink dates (they’re “low effort”; going out for a meal is preferred). FDS advocates dating multiple men simultaneously, cutting suitors off at the first red flag and, as Campbell did, conducting pre-date interviews over the phone. The goal is to filter out anyone who is not, in FDS parlance, a “high-value man”.
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Sometimes FDS echoes the social conservatism of The Rules: having sex in the first six weeks is discouraged and FDS comes down hard against pornography, kink and the sex-positive politics of “liberal feminism” – all of which the group’s moderators believe are harmful to women.