In my attempt to be concise, parenthetical-within-parenthetical statements deemed necessary
people recognize and respond to values based on natural & sexual selection. Any trait in which you are deficient (attractiveness) can be eclipsed by another trait (strength/security/bad boy/social smarts (being able to convince a girl to think/recognize/do things she will assume you are able to do this with others, and therefore is a strong natural selection trait, and this is what most of the tips on this site are about/creativeness) which you are strong in.
A woman's environment also plays a strong role. If a woman's daily environment does not present threatening cues, she will care less about the strength/security traits.
So... if you're unattractive you will have a harder time in cold approaches, especially with women whose daily environment depends mainly on attractiveness (model who needs to present you to her friends, who only care about looks).
But, in modern society, it's very easy to have multiple partners, therefore, women will be attracted to and mate with a person strong in alternative valuable traits. The more exceptional your alternative valuable trait, the greater the attraction. (accounting for the model who sleeps with the ugly buff guy/bad boy, etc.)
Therefore, if women aren't locking eyes with you when you walk by, don't sweat, improve some other trait, and adapt your game to meeting women in a situation where your valuable trait becomes apparent, and your deficient traits become less apparent. This will be most effective in a situation where it's natural, and doesn't seem like you're sticking it in their face.
The stronger the match between your valuable trait(s), and the womans daily environment cues, the more sexually responsive and receptive a girl will be.
Doesn't AFC rejection counter the valuable traits theory? AFC shows the woman that his deficient traits are a problem, consequently the valuable traits he possesses are problematic. Once the girl determines that the deficiencies eclipse the strengths, strong traits are devoid of value. Once she has rationalized this, you can not build value based on the same old stuff she's already knows about. Unless there is a new trait/value, (and you do not continue to suck all the value out of it also), there's no chance of getting out of ljbf.