There are enough women 40-59 like this and they are heavily pursued by men, often for extended relationships by men close to their own ages.
Women 40+ fitting this description will have some problems but they can still be pumped and dumped. That happens. There are even some men desperate enough to consider relationships with them.
Thank you for your military service.
I agree with your points on consumerism. I agree with the notion that brands in general are selling men on spending money to get women. Women also respond to advertising more due to its emotional nature.
Most brand advertisers are obsessed with youth. Large brands, and their advertising agencies, often focus on the 18-34 year old market. This was a sensible approach from the 1960s when the Baby Boomers were first entering this cohort until the mid-2000s. This approach started to falter in the mid to late 2000s when the oldest Millennials were graduating into a poor economy with no money to spend. The oldest Millennials (1982-1986 births) were the first large cohort to experience high college costs and few job opportunities with their degrees. Now, the older cohort of Baby Boomers has most of the money while the Millennials and soon to be Gen Z are fighting for scraps.
I read the linked article below in 2009 when it came out.
Reprint: R0909D As a market, women represent an opportunity bigger than China and India combined. They control $20 trillion in consumer spending, and that figure could reach $28 trillion in the next five years. Women drive the world economy, in fact. Yet most companies do a remarkably poor job...
hbr.org
Quote from it "women control spending in most categories of consumer goods"
Most men are beta males married to a woman controlling the household spending.
You are seeing those ads targeted to single men because the competition for single women has been quite intense for the last 10-15 years due to male surpluses in the 20s/30s age range.