You know those guys are uglier than you. They're getting ***** cos they're alpha and they know in themselves that women are attracted to them for it. Whether or not they should think of themselves as alpha is irrelevant. In their reality it's a fact, and if you believe something about yourself you will act accordingly. You obviously don't think of yourself as alpha, so you don't act so. Because you don't act so, others don't treat you so and then because they don't treat you so you don't think so. The cycle continues like this. Try self affirmations. Take time out of your day to keep telling yourself that you are what you want to be. Think positively, even if it's irrational, whenever you can. Eventually you'll start to believe it, and others will follow suit which will reinforce your belief and then you're in the alpha, rather than the beta, cycle.