Do you think TGIF's is going out of business because men no longer care to take women out to dinner?

[MatureDJ]

I was reading this, and it got me interested:

https://finance.yahoo.com/news/nearly-60-years-tgi-fridays-165232141.html

I had always put this chain restaurant in the category or a place that was good enough to take a date to, but without being too expensive. And since men have largely taken the Red Pill, they undertstand that the expense & effort into making the Beta case of men spending money on women impressing her in exchange for sex is now dead - i.e., women will only sex up good genetic specimens, and these men only need to text her saying, "what's up? I'm lonely", and she races ti him, even bringing the take-out food - so why waste that money & effort?

 

[BillyPilgrim]

Do Fridays even matter anymore with the 9-5 workweek rendered somewhat irrelevant? Could be outdated branding at play.

 

[SW15]

No, this has very little to do with why TGI Friday's is struggling. The biggest reason is changing consumer tastes.

Plenty of men are still doing early stage dates as dinner dates in restaurants. Additionally, established couples do dinner dates in restaurants too.

TGI Friday's isn't doing well and hasn't been doing well for a while. The food served isn't anything special. The brand is dated and not considered fashionable.

 

[BaronOfHair]

Becoming True Believers in Red Pill Theology has resulted in many men(And even some women)adopting rather idiosyncratic definitions of "logic", and setting rationality and empiricism back to Neanderthal days

Case in point: Linking TGIF's financial woes to modern dating, while being oblivious to the chain's more obvious flaw: The food is nauseating, and has been for a few decades now

 

[SW15]

Becoming True Believers in Red Pill Theology

This is a good point. Since the 2000s, there has been growth in the red pill and black pill ideologies. Despite this growth, most people have a blue pill ideology about romantic relationships and the sexual marketplace.

Most people are in longer term relationships or in marriages at any point in time. Fewer people find themselves in the earlier stages of dating and seduction at any point in time.

Dinner dates in restaurants in the early stages of dating have a bad reputation in red pill and black pill spaces. However, dinner dates in restaurants as 1st/2nd dates are still common for men with blue pill ideologies. Plenty of men with blue pill ideologies take women on dinner dates as 1st/2nd dates, even from the major swipe apps.

Linking TGIF's financial woes to modern dating, while being oblivious to the chain's more obvious flaw: The food is nauseating, and has been for a few decades now

The food is the biggest problem at TGI Friday's.

Chains like Chili's, Applebee's, and TGI Friday's were more appealing to Boomers and Generation X'ers than they have been to Gen Y/Millennials and now Generation Z. Millennials associated these chains with their Boomer parents and that hasn't been good for those brands.

 

[BaronOfHair]

This is a good point. Since the 2000s, there has been growth in the red pill and black pill ideologies

Red Pill Thought is similar to Emo

During each subculture's heyday, they provided folks with a venue to air thoughts deemed unspeakable by large segments of The MSM ("Domestic strife is doing more harm to our youth than terrorism", in the case of Emo. "Men are human beings, and our lives are no less fraught with difficulties than those of women" in The Red Pill's case), while in the company of like minded people

This also proved to be the undoing of each subculture... For all of their pretenses to non-conformity, both became breeding grounds for group think and a mindsets that actually CELEBRATE remaining immersed in one's own misery

 

[Bible_Belt]

I'm happy to be old enough to remember the 90s, when the $7 burger joints actually had good food. Bennigan's was my favorite, and it must have been a good deal, because they were the first to go under.