Do you think the meme of "Sephora Kids" is being driven by tweener girls realizing that they must compete to win in a hypergamous dating schema?

[MatureDJ]

I was reading this, and it got me thinking:

Gen Alpha’s ‘Sephora kids’ trend has reached a fever pitch, forcing summer camps to ban skincare items

Skincare is the latest fad among Gen Alpha, who are easily influenced by internet trends—and eager to spend their parents’ money.

fortune.com

 

[BaronOfHair]

Gen Alpha’s ‘Sephora kids’ trend has reached a fever pitch, forcing summer camps to ban skincare items

Skincare is the latest fad among Gen Alpha, who are easily influenced by internet trends—and eager to spend their parents’ money.

fortune.com

Quote the article: ""Skincare is certainly the latest fad among Gen Alpha, a demographic who appear to want to grow up fast. The generation born between 2010 and today, now nearing teenagedom, are entranced with beauty influencers and vulnerable to brands associated with status. Influencer"

This is no different than tweens in the 90s adopting Shannen Doherty's bangs, when 90210 first hit the airwaves, and a later wave of young girls imitating Anniston's 'do https://www.instyle.com/the-rachel-...e Rachel" Haircut?,and movement,” Garren says a few years later

Has nothing to do with an intellectually flimsy theory like Hypergamy, and everything to do with kids being highly impressionable

 

[BackInTheGame78]

Maybe you should do less reading if this is the type of content you consume. Holy guacamole.