The definition, common usage, of subscriptions has changed over the years. It used to be you could keep what you paid for. Magazines which you received didn't disappear from your home if you cancelled your subscription. Now, with software subscriptions, proprietary file formats, and "the cloud," subscriptions are leases. You lose everything if you stop paying.
At the 2016 World Economic Forum, the phrase "You'll own nothing and be happy" was coined.
At the 2016 World Economic Forum, the phrase "You'll own nothing and be happy" was coined.