So basically I do a few things.
1) I read their profile and ask them things about their profile. If you aren't doing this you are missing out on golden opportunities.
2) People like others who they view as being 'like them" and who share commonalities. The saying is "Opposites attract", but far more often "Likes like each other". Early on in the
messaging I will note things that we share in common and say something like "it's really cool to meet someone who shares so many common interests." And then talk about what they are. They will usually say something similar. This plants the seed in their mind early on that you both are similar and you are "like them". People talk about building a connection or rapport but I personally feel "assuming" connection or rapport actually works better. Don't try and build it, just assume it's already there and treat her like it is. You'll be surprised at how well this can work and pique her interest in you.
3) I am not a fan of superficial conversations of any kind. My texts and messages help get to know them better just by asking specific questions or following up on things they messaged. Women usually give a TON of topics to converse on or to go deeper with but a lot of guys don't use that to their advantage. I am not talking about having super deep convos necessarily, just not "Hey what's up?" Or "WYD?". You also don't need to text all day to have these type of convos. Any type of message or text you send should provide some type of value to her. If you find yourself sending a message that adds no value don't send it. It's a worthless communication. Lame dudes who get lumped into the 90% group send those type of communications.
4) Ask interesting type of questions that are not typical. One I like to ask early on is "So if you were given a plane ticket that could take you anywhere in the world right now for 48 hours, where would you go and why?" This will give you a huge number of potential topics to talk about that could lead into the date itself to go further with. Some people will say "save all that stuff for the date". I don't agree with it. My tactic is to find out enough information so I can ask deeper questions about the things she has already told me. This does two things. Firstly, it makes the first date not feel like a first date. Secondly it allows a deeper connection to take place than is typically possible on a first date since you will know more each other than two people who exchanged a few messages with no substance.
5) Set up the date and don't ghost her until the date. This is ridiculous advice that will get you flaked on far more often than otherwise. No, you aren't that busy you can't send a message or two a day. Save that nonsense for someone else. Everyone takes a dump for 5-10 minutes a day. Send the message then if you have to. People who claim they are too busy more often than not just have poor time management skills and could be less busy if they improved those.
If you think this makes you look desperate sending texts, then you need to work on the type of texts you are sending. I could text a woman as often as I wanted to with no ill effects because of the type of messages I am sending them. If a woman isn't more excited to meet you as you text more than you are doing something wrong. People say they will lose interest yet I find it's the exact opposite with me. They become more interested the longer it is prior to meeting. I've had women dying to meet me when we couldn't meet for 2 weeks or so due to logistics or schedule conflicts. Common reasoning would suggest by that timeframe they would have forgotten me and moved onto someone else. This is only true if you are forgettable.
It will take some experimentation and some work to become good with this. It's kind of a give and take situation with each woman to find the right fit. Experience and experimentation will help you see patterns with the type of women you are messaging and what type of things they respond best to. This is a thing btw. Communication styles and patterns. Identifying these makes your life a lot easier.
I'm not sure why people seem to struggle with this part of it but this is the easy part for me. I kind of have a cookie cutter approach as to the various steps I follow to lead to a date and it pretty much always leads to me meeting them and them being interested to meet me.
So that is the ultimate goal. A woman will always meet you when they are sufficiently interested in doing so. How you get them to that point is where you need to experiment and find out what works best for you. I can't "tell you" how to do that