Do you think Revlon has filed for bankruptcy because women don't care to be sexually alluring for men anymore?

[MatureDJ]

I was reading this, and it got me interested:

Time Runs Out for Revlon

The beauty company has been struggling with a hefty pile of debt.

finance.yahoo.com

Ronald Perelman couldn’t shuffle fast enough in the end to save Revlon, which has filed for Chapter 11.

 

[DarwinTaurus]

No, they went bankrupt because...

A) COVID lockdowns... Women weren't going out, so no need to dress up, make up, etc...

B) COMPETITION... Lately, there have been over the past years, new entrants into the market, ie: Kendall Jenner's billion dollar brand, etc. We live in an era, unfortunately of celebrity worship, so I think Women have drifted more towards those brands.

 

[DarwinTaurus]

In addition to losing market share to big rivals like Procter & Gamble, newcomer cosmetic lines from Kylie Jenner and other celebrities successfully capitalised on the massive social media following of the famous faces that fronted the products.

 

[Murk]

They'll get taken over by a bigger brand, all by design, in 20 years we will all consume "Drink company" beverages supplying everything we drink while we watch "media channel" and eat "food".

 

[SW15]

No, they went bankrupt because...

A) COVID lockdowns... Women weren't going out, so no need to dress up, make up, etc...

B) COMPETITION... Lately, there have been over the past years, new entrants into the market, ie: Kendall Jenner's billion dollar brand, etc. We live in an era, unfortunately of celebrity worship, so I think Women have drifted more towards those brands.

This is exactly the case. Revlon is an older brand that failed to keep up with the times. That's the competition element. Covid lockdowns didn't help the cause but Revlon likely would have failed in a world without Covid. Besides, even with lockdowns, a lot of women had to look sexy on their Instagram, TikTok, and OnlyFans pages.

 

[Von]

Zoom and TEAMS are awesome make-up company.

Replace the miror with computer, the make-up with app... no need for revlon