I am pro-wearing cologne if done right. This means wearing a cologne that fits your skin's pH level and vibe/style overall. It also means wearing moderately and placed on the right places (on the neck area behind ear lobes and wrists aka places where heat radiates).
I own a collection of about 40 which includes Creed's Aventus, Chanel's Bleu, YSLs Homme, Dolce Gabbana's The One, among many other top colognes, and others a bit more obscure. Are they expensive? Yes. Especially because I advocate for the higher concentration which is Parfum but they last years.
I recently acquired a local brand that smells like Pine and Leather which is exquisite.
Last but not least, I also wear cologne every day and tend to either switch it up or mix scents. The problem is there is that you really need to be applying moderately so you're not taking over every place you go. Not everyone is a fan of colognes, and some are allergic to them.
My two cents.
Modern Man Advice