Really much of the PUA/Dating/Relationship coaches are full of it. But there is always an element of truth. And the truth here is that everything starts with if the woman is attracted to you. If she isn't attracted to you you are wasting your time.
Just because she is on a date with you doesn't mean she is attracted... could be ANY of a hundred reason why she is out with you having nothing to do with her level of attraction. Women are experts at hiding their interest, the average man has no idea what is going on inside her head.
However, if she is REALLY interested in you, and you keep your hands to yourself, and just treat a date like you are just kicking the tires to see what happens... then she will not be able to hide her attraction... she will start making things obvious, she will start selling herself... SHE CAN NOT HELP THIS.
If you get NOTHING else from this post, know this. The "Schwerpunkt" of a date is when she starts selling herself. So many dudes NEVER learn this. They spend so much time trying to sell themselves that they never pay attention what she is doing. If she never starts bragging about herself, or never tried to build rapport, the chances of anything happening is low.
By kicking back and letting things happen, it frees your mind to look at what SHE is doing and saying. If she doesn't think anything is going to happen, and she likes you, she will put in more effort. Then you mirror her behavior... and as long as you know how to seduce women, and don't fvck sh1t up you will do fine.
Is this going to work with all women all the time FVCK NO, if you are on a date with a women that really isn't attracted she is going to sit back and let you entertain her. You can be a dancing grinder monkey and really all that is going to happen is she'll have something to laugh about on the phone with her friends after you drop her off.
On AMS... he's a good looking guy, makes bank, does really well with a lot of social proof. All this means is that the percentage of women that find him attractive will be high. If he sits back and let's things develop a higher percentage of women will respond to this. Few of us have going for us what is going for him. All that means is we have to date more women to find the ones that will. But the concepts are the same, the only thing that is different is success rate.