This is money.$$$$$$$$I had a theory that younger folks were more relaxed and not as "in control" of their lives. So the libido drives and controls them. As we get older we get more self control, more diligence and life has alot more on our minds. So an older person is not relaxed and his thoughts, he's focused on what needs to get done and his "in the moment" mindset is focused on that purpose. So naturally the older has more focus but MORE STRESS in order to do so, and he's focused on objectives, not allowing his "feelings" to drive him.
The younger guy has a huge libido, anything can trip him off, boobs, camel toes, even camel toes on a fat chick. He can see her in an intense sexual light and pound her out even though it's not his preference.
So my theory was that part of it is physical changes reducing test and libido and adding stress, but it's the older mans MINDSET which has a huge bearing on the normal testosterone, stress, and cortisol levels. That perhaps one can learn to release his powerful mindset required for purpose and have a more freer flowing, libido driven mindset when the purpose requires it.
To be able to address older guys with this theory is Value. There's a huge demographic you can specifically target here, the older guy.
You could take this and run with it for seminars, programs, coaching, syndicated radio/satellite, books.....the whole transformation gig.
You would be lit with fire and enjoy yourself.