I think men to some degree are hard wired to "provide and protect" per our DNA, as it helps maintain and propagate the species. This, plus the fact we as men are driven sexually by MAINLY a woman's looks and body--and it can be a toxic mix. Some average guy meets a super hot woman, he defaults into the hard wired provide and protect mode, getting all beta and jealous and supplicating, woman gets sick of it and dumps him. This is the case in probably 80% of instances where women dump or divorce men.
Very few men are "natural" alphas or DJs but women find them HIGHLY desirable because of the woman's DNA screaming "excellent mating choice!!" whether they even want kids or not. In nature, the strong, cunning alpha will have a much better rate of survival than the supplicating beta. Women are hard wired to know this, it's not learned. It's evolution and biology and even mega doses of social media, feminism, and/or OLD will never undo it.
So, some guys can learn and execute alpha/DJ traits and qualities to make themselves more desirable (maybe 10-20%, the remaining 80-90% stay beta or worse no matter their efforts). Hence, why we have this site and 1000's of other sites teaching guys how to be more "alpha." Women DO find it attractive.