Frame is like the underlying meaning of the behavior and actions.
This is a good way to define it. Said with other words you could say it's what way of thinking drives behavior, the reason or goal for a given behavior.
Many many men come from a frame of "trying to attract women". This is flawed because it's still basically the same as trying to please women, this frame will drive you to behave and act in ways that you think will achieve this goal. However, it will never achieve that goal because by being within that frame you'll neglect the real reason you're trying to attract women in the first place, which is happiness/feeling good.
I made that frame switch 4 years ago, from trying to attract women to just directly going for good feelings. My goal changed from specifically trying to attract women into finding every way possible to boost my mood. It
drastically altered my behavior, where before I'd try running some cheesy game when talking to women I'm now unaffected by their presence unless I see a viable opportunity to fulfill my goal (of boosting my mood). With that frame I became immune to BS, I'd naturally divert my attention if the interaction wasn't going in the right direction of making me feel better. Where others would have to resist behaving in particular ways they knew to be bad, because their frame (of trying to attract) was working against them.
I'm just rambling a bit here, trying to give an understanding through examples because it's such a metaphysical concept.
Basically your frame is what you want to be seen as or how you want the conversation to feel
Nope, those are frames in and of themselves. Also, having a frame of trying to be seen a particular way is a bad idea because just as with trying to attract your actions are geared towards making others have positive feelings about you. It's a better idea trying to make a conversation feel good, because your actions are then geared towards making yourself feel good.
Where it gets tricky is when there are two frames competing. Often times this is 'your' perception of you and a girls perception of you(Which could be a player, weak, sugar daddy, whatever.). This is where 'frame control' comes in, making sure that your frame is the dominant one and survives any test she throws to see if you really are who you say you are.
This conflict occurs because you're attempting to control how the girl sees you rather than focusing on yourself. All of that mental gymnastics is completely unnecessary if you simply have a frame of feeling good and adjust your actions accordingly dependent on what the world throws at you. All of that trying to control others crap is a massive time and energy sink, time and energy that could be spent gravitating towards better things.
Maintaining the frame you set for yourself in the eyes of others is one of those skills that will help you in life beyond meeting women!
You seem to base a great deal of your frame around what others think of you, although I do agree that it's important to maintain the frame you set for yourself. The question is what frame?