Maybe looks do play a bigger part than we think, at least for some females. Maybe they don't.
I need a girl to be good looking for me to be attracted to her. She doesn't have to be perfect looking, though... no one's perfect, everyone is flawed. Also, this isn't Build-A-B1tch work shop, (at least where I live) you won't have models walking around left and right.
In my book, as long as I think you're okay looking and your personality is great, you're attractive in my book.
Who's to say females aren't the same? I know plenty of females who go crazy over a guy solely for their looks. They'll have a crush on them for long periods of time just because of the way they look. They'll want to fvck him without even meeting/socializing wiht him because of his looks. There was this guy I knew who used to go to my school, and I know several girls who would just go crazy when he was in their presence. It was all because the girls thought he was so good looking.
Anyways, I don't think none of this sh1t matters. If you're the type of guy who's bothered by how visual women are, just improve your looks. Simple as that. And if that's not helping, drop the girls who you KNOW are interested in you... and just pursue the ones you KNOW are interested. Easy.