Most hedge funds aren't even able to beat the Vanguard S&P 500 Index Fund over five years.
That's because of their size. The larger the account gets, the harder it is to maintain returns that are a giant percentage. Every hedge fund manager would clobber the S&P in a small account.
I used to be a day trader, but that gig has run its course. I worked for a company called Worldco. They were the dirt bags of Wall Street, but they were also the only ones who hired nobodies like me. I eventually had an account with over a million in buying power. Because they self-cleared and were their own broker-dealer, the Feds let them margin as aggressively as they wanted. Normal people get 2:1 margin. I'm guessing my account was more like 100:1, which meant my million dollar buying power was backed by just $10k in actual cash. I pulled out a measly $3-500 a day from the market, almost all of which the company kept for themselves, but it was enough to keep a job where 90% get fired. But then the company went under. After law school, I managed to find a place that would give me 10:1 intraday margin because of my experience, and having had a series 7, and I thought I would day trade my own money. But I hated it. Day trading by yourself is no fun; it's supposed to be a frat house environment. And the SEC very quickly shut down the 10:1 loophole that I had; it's not available any more.
I came along right at the end of the day trading boom, right as computer trading was killing it. Swing trading, which is holding for days to a few weeks at a time, is still a realistic way to make a nice return for the small investor. You margin your money 2:1, and then look for stocks priced $5-10 . Then you screen for volume, look at 52-week highs, start tracking the stocks that keep setting 52-week highs, and pick them up as they are consolidating sideways off of the high. It helps if they were once valued much higher within the past few years. Three out of four trades will be losers, but the losses will be small. The fourth stock will take off and more than cover the three small losers.
As for what the company actually does, I might look at the sector it's in, and the chart of that sector index, but beyond that, I don't give a flying fvck. Financial statements, news stories, analysts picks...all of those are for suckers.