Game is game. Options = power. In the absence of
real options,
perceived options can usually effect the same results. You're not selling a product, you're selling a frame in which you're the buyer. Your frame should be that you have clients knocking down your door (even if they aren't), and that you have more money than you know what to do with (even if you don't). This will enable you to act correctly. At the same time, you should be doing everything you can to cultivate new leads (think of this like approaching). Acting from desperation will turn off clients just the same as women (you need them to think, 'Man, this guy must be high demand; other people must value his work; I need to close with him because he's not waiting around for me).
A couple years ago I started working with a partner on a startup business. He had a loose model, a background in sales, minuscule operating capital (think $500 every couple weeks), and not much else. I was a 21 y/o kid with confidence and a convincing mouthpiece and not much else (well, I was in his price range).
Within the first couple months we were able to generate an enormous amount of leads with a couple hours' online advertising everyday. Essentially, we were the guy approaching 1,000 girls, quality be damned, ending up with more numbers than we could possibly follow up with adequately and with no money to take them on dates.
My partner would go into panic mode (granted it was
his capital) and start
chasing potential customers; he perceived everyone that got away as a 'loss' of tangible income. We focused on making things as easy and accessible as possible--and started closing fewer customers--but wasting
a lot more time on people who had time to waste. Eventually, I convinced him that we needed to get more investment upfront from potential customers before we invested
anything.
We designed a bunch of unnecessary hoops for them to jump through. For every 2 hoops they did, they'd get a call from me (by this point, we pretty much had their life story on file); I'd give them two more hoops to jump through--one of which would involve calling my partner. What happened is that a bunch of the low interest leads dropped out early, before I made contact; but of the people I talked to, around 60% would proceed to jump through the next few hoops. Of those that called my partner, we probably closed around 80%. At that point we had enough money and automation that we could afford to follow up with the drop outs to invite them back into our frame (
disclaimer--very loose numbers, but it's been a long time since I had to pick up restaurant work for months at a time because he couldn't afford to pay me).
I don't know what your business looks like--what the demand is like and how many leads you can realistically expect and how important forming a personal relationship would be to sustaining a client. But in any case, you aren't selling a product, you're shopping for clients. Get investment. Follow the Golden Ratio. Have your potential clients type up exactly what they're looking for (1.) and physically come to your office (2.)
before you'll meet with them (2 hoops, one carrot). A piece of paper is so much closer to reality than
words--they made that investment, they'll be more likely to make the next investment.Then you feel them out as a person until they feel comfortable enough with you to confide details their personal life (same type of convo you'd have with a chick)--let them invest their personality in you, as a person. Let them
sell themselves to you and they'll value their business relationship with you so much more. And, remember, if you ever lower your price, it's never out of necessity, it's only because you
like them.
Good luck.