Shay Rowbottom is a video marketing consultant/trainer. Her target market is business owners/executives who want to utilize video content more effectively on LinkedIn. I would think that her target market would want use video on LinkedIn to capture more market share. She's looking to get her clients to mimic her blueprint for building a devoted following on LinkedIn.
Shay has an impressive follower count (616,000). LinkedIn maxes your first degree connections out at 30,000 so anyone else that you have a "relationship" with on LinkedIn has to be a follower.
@firstbornunicorn is correct that posting content like that will generate attention. A post like that will get views. People will engage with it, so it will get attention. It's also an example of how LinkedIn has been changing and is becoming less business oriented and more like Facebook and Instagram. Due to the fact that it is becoming more like Instagram, plenty of thirsty men are sending DMs to women on there looking for romance. But I digress. It seems like she is chasing views and comments with that.
Is posting an anti-feminist video going to get her more clients? It might. Being a LinkedIn influencer has the potential to give her credibility with her target market.
The typical business owner/executive that is her client probably shouldn't be posting that sort of content, even if it garners views and comments. Views and comments do not equal sales, except for someone whose business is being a content marketer/influencer.
As she acknowledges in the video, she is an example of feminism in action. She is a company CEO and likely a career-oriented woman. She produces a more masculine energy as a result. In her personal life (it doesn't appear she's married), she's likely attracting a large percentage of less dominating men. She did mention in the post
"I love meeting guys who think they’ll impress me with their latest news on women’s rights and how “progressive” they are..."
Obviously, that is sarcasm.
From a relational standpoint, Rollo Tomassi would have seen her as a woman in the "Epiphany Phase".
