Because part of being a woman is saying you want one thing and wanting another. THEY DON'T even understand it, lol. How could they be in denial? They are genuine in their BELIEF that they want the sweet flowery stuff. That's where the confusion comes from. Their heads say one thing but their bodies react to the other thing. They aren't lying or in denial. They mean it.
As a man it's our job to UNDERSTAND this. You KNOW what you want, on a conscious level. A woman saying one thing but not being congruent with it, immaterial. You already know the deal, that this is how it is.
You don't need to be "right" really, it's more you know how to have a successful life, without the second-guessing.
It's all kind of hitting home for me right now. I may not have said this a few days ago, but this whole thing has really enlightened me in a way, lol.