Good points about different women liking different forms... My gf for example is a figure competitor and finds soccer player physiques "girly" and "skinny"... She likes fighters like GSP, fitness models and football players. On the other hand many of the women I work with totally dig the soccer player physiques.
I also have over 10 years of training experience, have been a high performance athlete in track and bobsled. I was also a male entertainer for over 3.5 years... I've made tens of thousands of dollars taking my clothes off for women. In my experience I can say that being lean, muscular and athletic is what most women seem to like. In my peak I was sitting around 5'8" - 165... pretty light/small, but most people thought I was 180 to 190. Here's some older pics of me from my dancing days:
http://s102.photobucket.com/albums/m91/Treydesmon/
The only reason I could even get paid for taking my clothes off is because the average dude on the street looks like shiiite! Its sad, but in today's society even being remotely built will garner you attention. I think I read somewhere that the two universally attractive features are good skin and a good physique. By good physique I think they mean tall, lean and muscular.
Just my 2 cents.