I just had to laugh at his suggestions, because that's what women would think of me when I did online dating, and real life dating. What he said is spot on. They always said I sound like a cool person, look "sexy / hot", seem interesting, and blah blah - by doing the things he listed. This was followed by wanting to hang out, whereby they'd immediately talk about, and want sex. I gave off huge player vibes; almost every girl said I look and sound like a player. The jewelry, clothes, car, gelled up / trim haircut, laid back / sarcastic / witty personality, etc. I was more of a pretty boy than a bad boy. But by God, it didn't take very long for them to want sex. Just walk up to one, and boom - there it was.
It's mostly my mom's fault, 'cause she is really good looking. Once I got pimped out, it was easy pickings. The potential was always there; I just looked like dog**** in the high school years. But most anyone can become attractive ENOUGH; you don't necessarily have to be hot or gorgeous. I knew some guys who weren't the best looking, but not the ugliest. They took care of their appearance, and had as many women as the next guy.
I think I ****ed up in my endeavors, though, because I didn't actually want just sex, but I wanted them to find me attractive. Went way overboard, and only got offers for sex. Didn't realize just how shallow being considered "hot" really was. Women pretty much treat you like ****, and everyone hates on you. Again, no different from women.
But what he says is pretty much true. There's certain guys that women just want to ****, and others they date. Really no different than men. Most women want to **** the attractive, popular, cool, social type guys. You don't necessarily have to be this person - just give off vibes that you are. Perception means a lot to people - moreso than the reality. A girl can think you're a nice guy - even if you're really not - and she'll keep that mindset about you forever. If you wear jewelry, have nice clothes, take care of your appearance, drive a nice car, etc, she'll automatically think you're "cool". Especially when you have good social skills, and a sarcastic, ****y, almost negative personality to go with it. The ability to walk up to anyone and start a conversation without fear is also pretty big. Just being fun and interesting. That's why douche bags are usually successful. They're more out there, seem exciting, aren't afraid, have lots of friends, always something going on, etc.
You can be weak, insecure, afraid, or anything else deep down, but as long as you potray yourself as being confident, social, fun, cool, sexual, etc - that's how they will perceive you. And, you will be treated accordingly - whether that's good or bad.
Even to the extent of masculinity and strength... If you do things with force or power or exhilaration, you'll show off vibes of strength. Like, lifting something, and making sure your shoulders flex - by purposely lifting them up. As well as lifting higher than you have to. Punching a box to make sure its shut. Adjusting parts of your body as you flex. Not getting tired. Sweating it out, and continue going. Purposely lifting up your shirt to wipe your face. Wearing a small (but not tight) shirt. Always using more strength than is necessary. You're doing it on purpose, but no one knows that. They just think you're really strong.
There's a lot of little crap you can do to make you seem a certain way. This is why people recommend you walk tall, look up, smile / wave, socialize, swag a little, etc. You're giving off confident, secure, unafraid, social vibes. Even if you're none of these things. People pick up on this stuff, and assume you to be a certain way, and treat you accordingly.
But, with the "sex" vibes comes a lot of negatives, as well. Mostly attracting losers and sluts left and right. You'll get a lot of drama queens, troublemakers (and seekers), crazy *****es, and basically any degenerate who just wants sex. So, it IS good for PoF, since the place is littered with garbage, but I wouldn't recommend taking it too far if you want to attract any real / quality women. Looking and acting like a player / bad boy / pretty boy only works wonders on certain women. Mostly the DTF types, but I have never met a single good person who was into the types listed above. They were all crazy or dysfunctional; hence, wanting them, and leading that lifestyle in the first place. They were all about the drama, chaos, uncertainty, danger, neglect, walking on eggshells, control, and even abuse. They specifically seek out these types due to their ****ed up issues.
Edit: the perception also applies to sexual engagements and leadership. Even if you're nervous, shy, etc, you don't have to show it. Just go for it, and escalate. Flirt, touch, tease, use wit, set things up in a funny, intentional, seemingly non-intentional manner, etc. You'll appear confident, and secure about your sexual abilities. That's all that matters. How you really feel doesn't. Only how they perceive you - based on your actions. It becomes easy after a while, once you realize the only thing holding you back is fear - when there's nothing to be afraid of. You'll actually LOSE your fears and insecurities once you realize how effective it is to not be afraid, and just do it. Getting over that initial hurdle is the hardest part.