Richard Cooper: “The Unplugged Alpha” (2021) Book Review
Disclaimer: I am not a dating coach nor am I selling any dating products or services this blog is really for recreational usage to reflect on my previous experiences in daygame and to share my insi…
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Richard Cooper steam rolled to success with 750k YouTube subscribers between 2017 and now - His book the unplugged alpha was lauded with popular ratings on amazon but is this book really something that can be positive for men’s dating life? And has he milked huge popularity despite not being actually good at dating in-spite of his 750k subscriber count there’s no infield of him , no proof he’s dated even a 7 from pickup and there doesn’t seem to be much innovation about the things he talks about.
Divorce Coaching Grift?
Richard seemingly charges $997 for a 15 minute phone call - has his divorce coach and divorce meet-up group which he charges an annual fee for - the man is milking other men who seem desperate for relationship guidance with himself someone who dated 2 single mothers in a row and had LTRs with them also . His success in dating seems almost non existent- you’re better off reading a Tom Torero book and just going out doing a few approaches then buying any of this crap.
Now you have to be some what retarded and have poor relationship management and approaching skills to date with 2 single mothers and have one ****ty divorce. As far as relationship success goes I put him way below those of Tom Torero, Liam Mcrae, James Marshall , Simple Pickup and heck even poorly dressed Sasha Daygame trumps this guy .
My Problems with Richard Cooper’s 21 Convention Speech Entitled " Be Better" :
Just reads as bull**** self-help to being with “take action” where have we heard that one ? “No body owes you ****” Woo! At 18:11 he calls about entrepreneurs and bull**** guys who sell products online- bit rich coming from someone who seemingly has no really entrepreneurship experience, no dating/daygame success yet now charging $1000 for a coaching call. “ Take a look of the real results they actually get out of life” well take a look at Richard Cooper’s real results with women- 2 single mothers dated, one divorces- I can’t think of worse results than that. I’d rather be Yad running around Oxford street than have the relationships Richard Cooper was in. How has someone like this got 800k subs yet someone who 10,000s of cold approaches in Nick Krauser got 5k subs and James Marshall got 350k subs . Again im overvaluing the daygame.com coaches here a fair bit obviously but its just hilarious how someone who’s achieved so little in dating can be so boastful about so little that he’s done .
“You only have so many ****s to give , choose them wisely” I mean this again isn’t innovative - it’s just a “manly man” way of saying avoid decision fatigue. Richard then gives a list of LTRs to avoid including those who are “drug and alcohol dependent ” again pretty obvious , again this is just all obvious self help bs that may seem profound but lacks real innovation coming form someone who has achieved so little in the dating world against the previous 21 convention speakers.
His next piece showing that “unicorns don’t exist” seems ironic given that he himself doesn’t have much proof of successful LTRs - there are examples of good marriages and dating coaches that have had good LTRs , Robbie Kramer, Liam Mcrae and Paul Janka are three good examples of this and they’ve had legitimate dating success . Seems that Richard is taking his own frustration of relationship failures and making broad based self help quotes and conclusions that don't even make sense if you've had some daygame experience.
Guys being cucked into paying large amount for Richard Cooper’s courses:
As mentioned before Richard seems to be shilling a divorce course at roughly $500 a piece and a patreon ,a book and various other products. It appears he's taking full advantage on cashing in on men who've made similar relationship mistakes to that of him but the whole thing is pretty odd seeing as he has achieved so little in relationships and dating and yet- is making money now selling "red pill" products. Mix that in with a bit of Red Pill alpha male sayings and you have a recipe for a lot of hot air. Why is this guy a coach? what has he achieved? Did he just milk the bull run that was Rollo Tommasi's red pill? It seems so . But what of the men who actually buy his ****- his patreon group has 150 subscribers - there are literally 150 people out there that will pay money from someone for dating advice off someone who's dated two single mum's . Its an unreal situation which doesn't make sense. Richard has also pivoted to Crypto courses too (somewhat unsurprisingly seeing as all his business ventures seem to just be taking advantage of certain fads rather than showing any progress of his own in the dating world.) The classic "monthly subscription" course selling that so many contrapreneurs endeavour , patreon , crypto courses you name it Richard seemingly is involved.
His last chapter goes into TRT therapy which can really **** you up if done wrong. It seems once again misguided that someone won't offer natural solutions to testosterone problems like sunlight, switching diet or eating oysters instead Richard goes full blown on recommending TRT which seems extreme for the majority of the audience.
Single Mum Heaven Monetised from Naive followers?
The issue with the book from chapter 6 for an "alpha male" book there is so little success here- Richard seemingly dates 2 single mum's falls for one, gets cheated on then ends up in another relationship with a 40 year old - hardly much to brag about in terms of successes . In fact i'd argue being in no relationship would be better than any of this ****. The fact that he's managed to monetise this into 200 million views and 750k youtube subs is pretty unreal all things considered . Once again when I compare this to other legitimate dating coaches out there when you take into account the likes of James Marshall have 350k and Tom Torero had 80k before his channel got taken down Richard has seemingly done better to monetise his non existent skillset and seemingly not even getting a single daygame lay .
Chase Excellence not Women
I mean this another horrible piece of advice- for men being proactive about problems is VITAL . Spending too much time on self development can deter dating success. For me personally i achieved my best dating success from being proactive , consistent and approaching regularly. These aren't things that Richard promotes in his book and I feel he is doing his followers a massive disservice here and instead results to plugging vague self help statements continually throughout his book and speeches- once you scratch beneath the surface there's very little there
Concluding Thoughts:
In many ways the rise of Richard Cooper has personified everything wrong with the current world of self help- instead of being an actual accomplished individual in dating he has been a monumental failure and he has seemingly taken advantage of the rise of the red pill to cash in on suspecting males who don't seemingly know better. With divorce rates rising , men are probably being more drawn into his bs and that's somewhat understanding as men are tribal they want leaders and see Richard Cooper's no ****s image as attractive- I can somewhat understand why people fall for this ****. The self development scene has long lacked critical thinking and proper analysis and instead of following someone who's actually getting daygame results people are inclined to follow Richard with his bad boy demeanour and fast cars. Who cares about women when you have a fast car and a pack of self help quotes . There's no need to work hard or approach if I make quotes about hypergamy and ridicule women about how hard dating has become .
Men's dating sphere has seemingly regressed - we went from Tom Torero, James Marshall and Liam Mcrae - all people who actually dated good quality men to Richard Cooper who seemingly jumped from **** relationship to **** relationship and then wrote a book and sold courses relating to it. Maybe men are just procrastinating from really creating options for themselves and Richard Cooper's book is one solution to read and procrastinate over actual approaching? I don't know- anyhow this book is best avoided and Richard himself just isn't anyone special for an aspiring daygamer or someone looking to improve their dating life as a whole.
Score: 2/10
In terms of innovative thought most of his videos seem inspired the Rational Male rather than any of Richard Cooper’s unique dating perspectives- Most seem to be some alpha regurgitation of red pill/Self Improvement lingo. Again problematic - Richard doesn't seem to have any real fixes for people's dating life other than Alpha lingo and driving a car 68 miles in the 60 zone.
