No one really likes to work with a jerk, at least not when they have a choice. Researchers at Harvard Business School may not win any awards for that insight, but they have also learned that people prefer to work with a lovable fool than with a competent jerk.
After examining 10,000 work relationships, researchers concluded that being liked is often the most important factor in getting hired, promoted, or placed in project leadership roles. People are willing to trade the overhead of working with a jerk for the ease of working with a likable person who needs help to get things done.
The preferred personality: the lovable star.
If you want to advance in your career, or in your business, you might want to consider losing your inner jerk.