V12 is considered the most effective creatine mixture on the market to date for several reasons (and this is why its one of th emost expensive). The mixture is a combination of several of the substances such as L-Arganine, Taurine etc which help the body absorb creatine more quickly. THis in turn allows V12 users to skip the Creatine loading phase, meaning you will begin to experience the immediate effects. Some of the major effects of V12 are the pumps you experience (the arms and such remain pumped up after you workout and leave the gym) and the fuel-injection basically means more creatine gets pumped into your muscles due to the specialized formula. If you are SERIOUS about bodybuilding, v12 is where its at. However, Normal 100% Pure Creatine Monohydrate is good enough to get the job done also, and is usually half the price.
I got 1000 grams of 100% Pure Creatine Monohydrate for a buddy for $17 on the internet. I got 2 495g things of V12 for $75. Major price difference as you can see, but I take my supplements use fairly seriously.
Hope that answers your question.