I embrace the reputation. I always say "if you want me to settle down introduce me to someone worth settling down with." I never shun hook ups. My best dating expereinces are almost always hook ups of sum sort. If a chick thinks your a good guy and you need to settle down she should introduce you to sum high quality women. So I say, embrace your player status, expect everyone who mentions it to show you high quality tail.
I have about 3 girls who are constantly telling me that sum new chick can tame me. That if I meet this girl I'll fall in love etc. Its like a challenge to them to get me to settle down, as long as I get to bang the best quality chicks they know, I say bring it on. I accept the challenge. I just keep saying its not my fault women lie, cheat, play games, etc...