Actually, I think Joey is a show created by someone on the PUA community.
Quotes:
Michael: "It's very important to tell girls about your feelings. I said to this girl that she is not giving me what I need emotionally, and she completely understood. Well, since then she's always been unavailable, flying her grandmother for a surgery in Switzerland, but when she returns... it will be two hearts as one!"
-----
Joey: "You're not getting girls because you're telling stupid things to impress them. I just behave normally around them. See what happens if I use your lines...."
Essentially, he does it, but with his own seductive tone and body language, and all the girls flock to him.
Joey: "Ladies! I'm trying to make a point here!"
---
Joey: I'm gonna teach Michael to pick up women
Gena: Oh, I can imagine - How you doin', show you doin', How you doin'
Joey: Worked on all your friends...
---
In short - I recommend this show strongly.