Lost In Translation
Master Don Juan
Barclays Bank is very pleased to inform you that we are installing new
Drive-thru" cash point machines where our customers will be able to
withdraw
cash without leaving their vehicles. To enable our customers to make
full
use of these new facilities, we have conducted intensive behavioural
studies to come up with appropriate procedures for their use. Please
read
the procedures that apply to you and remember them
PROCEDURES FOR OUR MALE CUSTOMERS:
1. Drive up to the cash machine.
2. Wind down your car window.
3. Insert card into machine and enter PIN.
4. Enter amount of cash required and withdraw.
5. Retrieve card, cash and receipt.
6. Wind up window.
7. Drive off.
PROCEDURES FOR OUR FEMALE CUSTOMERS:
1. Drive up to cash machine.
2. Reverse back the required distance to align car window with cash
machine.
3. Re-start the stalled engine.
4. Wind down the window.
5. Find handbag, remove all contents on to passenger seat to locate
card.
6. Turn the radio down.
7. Attempt to insert card into machine.
8. Open car door to allow easier access to cash machine due to its
excessive distance from the car.
9. Insert card.
10. After "Invalid Card " is displayed - Remove the afore mentioned
"Marks & Spencers" Charge card and insert correct Cash Point card
11. Remove Cash Point Card
12. Re-insert Cash Point card the right way up.
13. Re-enter handbag to find diary with your PIN written on the
inside
back page.
14. Enter PIN.
15. Press "Cancel" and re-enter correct PIN.
16. Enter amount of cash required.
17. Check make-up in rear view mirror.
18. Retrieve cash and receipt.
19. Empty handbag again to locate purse and place cash inside.
20. Place receipt in back of cheque book.
21. Re-check make-up.
22. Drive forward 2 meters.
23. Reverse back to cash machine.
24. Retrieve card.
25. Re-empty hand bag, locate card holder, and place card into the
slot
provided.
26. Restart stalled engine and pull off.
27. Drive for 2 to 3 miles.
28. Release hand brake.
Drive-thru" cash point machines where our customers will be able to
withdraw
cash without leaving their vehicles. To enable our customers to make
full
use of these new facilities, we have conducted intensive behavioural
studies to come up with appropriate procedures for their use. Please
read
the procedures that apply to you and remember them
PROCEDURES FOR OUR MALE CUSTOMERS:
1. Drive up to the cash machine.
2. Wind down your car window.
3. Insert card into machine and enter PIN.
4. Enter amount of cash required and withdraw.
5. Retrieve card, cash and receipt.
6. Wind up window.
7. Drive off.
PROCEDURES FOR OUR FEMALE CUSTOMERS:
1. Drive up to cash machine.
2. Reverse back the required distance to align car window with cash
machine.
3. Re-start the stalled engine.
4. Wind down the window.
5. Find handbag, remove all contents on to passenger seat to locate
card.
6. Turn the radio down.
7. Attempt to insert card into machine.
8. Open car door to allow easier access to cash machine due to its
excessive distance from the car.
9. Insert card.
10. After "Invalid Card " is displayed - Remove the afore mentioned
"Marks & Spencers" Charge card and insert correct Cash Point card
11. Remove Cash Point Card
12. Re-insert Cash Point card the right way up.
13. Re-enter handbag to find diary with your PIN written on the
inside
back page.
14. Enter PIN.
15. Press "Cancel" and re-enter correct PIN.
16. Enter amount of cash required.
17. Check make-up in rear view mirror.
18. Retrieve cash and receipt.
19. Empty handbag again to locate purse and place cash inside.
20. Place receipt in back of cheque book.
21. Re-check make-up.
22. Drive forward 2 meters.
23. Reverse back to cash machine.
24. Retrieve card.
25. Re-empty hand bag, locate card holder, and place card into the
slot
provided.
26. Restart stalled engine and pull off.
27. Drive for 2 to 3 miles.
28. Release hand brake.