Apps are just there to make money. They have to keep the money coming in to pay-off the shareholders. You cant run a society like this hence it is all going end. Ofcourse a capitalist enterprise like a dating app is not going to help anyone find happiness this is the most obvious contradiction.
It will probably get worse over time as these companies will have to keep making profits and they have big marketing expenses and such so they need to recoup that from the user base, keep them coming back and keep them on the apps, it is just all about money. Overtime only the trash women and then just the trash men will remain on these apps which will only be for hookups for the bottom end of society.
Ofcourse you cannot trust an app company with no expertise in community and civilization building to intermediate in something as important as social and interpersonal relationships because these things are the pillars of a functioning society and ti can only be done by those with the correct expertise.