Exactly, it's depressing how deceiving and misleading the entire fitness industry is. The actual truth usually involves 1) steroids, 2) good genetics, or 3) actual hard work. But it's pretty hard to market something based on those. So there's always some new great idea out there being sold to people and the truth is swept under the rug. Meanwhile people set unrealistic, unattainable goals based on what is promised by the fitness industry and what they see in the media. The result is a lot of frstruated people, without the result they wanted, and with less money in their pocket.
Right, it's honestly why the entire fitness industry situation is such an oxymoron in this country. The industry is the BIGGEST it's ever been, but at the same time, obesity rates are the BIGGEST they've ever been in the country. Now something isn't lining up right?
The truth of the matter is that losing fat, keeping it off, building muscle and keeping it on....ALL involve a
lifestyle change. There's no 90 day diet, there's no 3 month plan, there's no "just lemme lose 10lbs and I'm good" type of focus. You have to develop a healthy eating plan that works for you, develop an exercise plan that works for you, and STICK TO IT FOR LIFE.
But this isn't promoted in the fitness industry, instead what's promoted are:
- Fad diets like low carb diets, or no protein diets, or no meat diets, or whatever other type of insane new program they've come out with this year based on so and so saying, "I've tried XYZ diet and lost 15 pounds in 15 days!"
- Fad exercise programs
- Diet pills
- Ab belts
And to promote these fads, they have guys with steroids pumped in their a.ss as the brand symbol of the product, with non-verbal communication that says if you do this fad 90 day diet, you will look just like this guy on the cover of the program book.
Like I said, I would have never reached my fitness goals if I kept looking for answers/direction within in the Fitness community (including many on this very Board).