The irony is when one prefers "hell" over "heaven," then one no longer gets hell. Embrace challenges, and the world is your oyster.
Rule in hell, or serve in heaven? Can't you create a few other options, like ruling in heaven? Or living a happy life on planet earth?
Glumix, the abstractions of "good" and "evil" are socially-contrived, and we are indoctrinated to believe in good. By virtue of your thinking, aren't you evil by preferring to rule over the "good," rather than rule and help the "challenged"? Further, is wanting to be happy for yourself alone and not considering others' happiness a bit selfish, and thus "evil"? Last, how does one evolve without adversity?